This has been the SWAROVSKI OPTIK motto since day one. For us, this also means exceeding our customers’ expectations and surprising them time and again – with the precision of our products, with our innovative technology and with our comprehensive service.

WHAT MAKES US SO SPECIAL

Wilhelm Swarovski, the founder of the company and great-grandfather of today’s Chairwoman of the Executive Board, saw nature as a refuge, a source of inspiration, and an experimenting ground for new products. “Habicht” in German does not only refer to the “Northern Goshawk”, a majestic bird of prey with the sharpest eyesight, but also the name of an iconic mountain in the Stubai Alps – the perfect symbol of what makes SWAROVSKI OPTIK so special. Keeping a keen eye on the highest quality at all times means surprising the firm’s customers again and again, surpassing their expectations with beautiful products, precision engineering, and attention to detail. This requires a coherent overall combination of looks, functionality, ergonomics, design, and service.